Description:

Dive into the world of digital marketing and explore the intricacies of performance marketing with this comprehensive course. Understand the latest trends and strategies to enhance your online presence and drive successful marketing campaigns.

Key Highlights:

• Master digital marketing fundamentals
• Learn advanced performance marketing techniques

What you will learn:

• Digital Marketing Essentials
  Explore the core concepts of digital marketing, including SEO, social media marketing, and email campaigns.
• Performance Marketing Strategies
  Discover how to optimize performance through data analysis, A/B testing, and campaign optimization.

Foundational Concepts

• Digital Marketing Overview:
  • Definition and scope of digital marketing
  • Key channels (SEO, SEM, social media, email, content marketing, etc.)
  • Importance of data-driven decision making
• Performance Marketing Fundamentals:
  • Defining performance marketing
  • Key performance indicators (KPIs) and metrics
  • Attribution models and measurement
• Digital Marketing Strategy:
  • Developing a digital marketing strategy
  • Setting goals and objectives
  • Target audience identification and segmentation
• Website Optimization:
  • On-page optimization (SEO)
  • User experience (UX) design
  • Website analytics and tracking

Search Engine Marketing (SEM)

• Search Engine Optimization (SEO):
  • On-page SEO techniques
  • Off-page SEO strategies
  • Keyword research and optimization
  • Local SEO
• Pay-Per-Click (PPC) Advertising:
  • Google Ads and other PPC platforms
  • Campaign structure and management
  • Ad copy writing and testing
  • Bidding strategies and optimization
• Search Engine Marketing (SEM) Analysis:
  • Tracking and measuring SEM performance
  • A/B testing and optimization

Social Media Marketing

• Social Media Platforms:
  • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Platform-specific strategies and best practices
• Social Media Content Creation:
  • Content planning and scheduling
  • Creating engaging content (visuals, text, videos)
  • Content curation and sharing
• Social Media Advertising:
  • Paid advertising on social media platforms
  • Targeting and audience segmentation
  • Social media ad campaigns and optimization
• Social Media Analytics:
  • Tracking and measuring social media performance
  • Key metrics and insights

Content Marketing

• Content Strategy:
  • Developing a content strategy aligned with business goals
  • Identifying target audience and their needs
  • Content planning and calendar creation
• Content Creation and Distribution:
  • Creating high-quality content (blog posts, articles, ebooks, infographics, etc.)
  • Content distribution channels (social media, email, paid advertising)
• Content Marketing Measurement:
  • Tracking and measuring content performance
  • Key metrics and analysis

Email Marketing

• Email Marketing Basics:
  • Email list building and management
  • Email marketing software and tools
  • Email template design and best practices
• Email Marketing Campaigns:
  • Creating effective email campaigns
  • Segmentation and personalization
  • A/B testing and optimization
• Email Marketing Automation:
  • Automating email workflows and campaigns
  • Triggered emails and drip campaigns

Display Advertising

• Display Advertising Basics:
  • Types of display ads (banner ads, interstitial ads, video ads)
  • Ad networks and exchanges
  • Targeting and audience segmentation
• Display Ad Creation:
  • Creating visually appealing and effective display ads
  • Ad copywriting and messaging
• Display Ad Optimization:
  • Tracking and measuring display ad performance
  • A/B testing and optimization

Mobile Marketing

• Mobile Marketing Basics:
  • Understanding mobile user behavior and preferences
  • Mobile-friendly website design
  • Mobile app development and marketing
• Mobile Advertising:
  • Mobile ad formats and platforms
  • Mobile ad targeting and optimization
• Mobile Analytics:
  • Tracking and measuring mobile marketing performance
  • Key metrics and insights

Performance Marketing Analytics and Attribution

• Analytics Tools and Platforms:
  • Google Analytics and other analytics tools
  • Data collection and tracking
  • Data analysis and reporting
• Attribution Modeling:
  • Understanding different attribution models (last click, first click, linear, etc.)
  • Selecting the right attribution model for your business
• Data-Driven Decision Making:
  • Using analytics data to optimize marketing campaigns
  • Identifying trends and opportunities